The strategist behind the system.

Most content teams are built around output. More posts, more pages, more assets. I build them around outcomes — specifically, pipeline.

Over 14 years across B2B SaaS, fintech, and consumer tech, I've learned that the companies with the best content rarely have the biggest teams. They have the clearest systems. A framework for what to create. A methodology for how to distribute it. A way to measure whether any of it actually moved a deal forward.

At Momencio, I built that entire operation from scratch — alone. No agency. No freelancers. Just a content engine, an automation stack, and a clear line between what I published and what ended up in the pipeline report. $820K in marketing-attributed pipeline later, I'm confident the approach works.